Uluslararası İşletmelerin Sürdürülebilirliğinde, Kültür ve Alışkanlıkların Pazarlama Stratejilerine Etkisi

Abstract

In this article, the impact of culture and habits on marketing strategies in the sustainability of international businesses is discussed.  In the study , the question “what are the effects of marketing strategies, culture and habits on the sustainability of international companies?” has been investigated.

The aim of this study is, to analyze the impact of culture and habits on marketing strategies, especially in the sustainability of international businesses in a tough competitive environment, and for this purpose, a literature research was conducted. Publications show that international trading companies taking into account the culture and habits of relevant countries in their marketing strategies has positive effects on the sustainability of companies.

The impact of marketing strategies on the sustainability of companies engaged in international trade is of great importance, and success in international trade is possible by understanding local markets, managing cultural differences and developing marketing strategies in line with local expectations. Therefore, in order to be successful in rapidly increasing international trade and increasing competition with globalization, it is important for businesses to carry out their activities in relation to these strategies, taking into account culture and habits while implementing marketing strategies, and to develop a comprehensive planning and strategy before opening up to international markets.

Key words:

Sustainability, International Trade, Marketing Strategies, Culture, Habits